Attracting and Capturing Better Leads

Strategies and Tactics for Maximizing the Quantity, Quality, and Value of Sales Leads

Clearly, getting quality leads is a top priority for most sales teams. After all, those leads are often the fuel for the financial engine of the company. But it's incredibly frustrating when sales gets the blame for poor performance when the quality of leads is the issue. In this subscriber-only training webinar, you will learn about:

• The dynamics of B2B environments that present unique challenges for effective lead gen.
• How different metrics can help drive better internal perspectives on quality versus quantity.
• Methods for analyzing and diagnosing your lead flow to guide your improvement efforts.
• A number of straightforward optimizations and "tweaks" that can make a big difference.