SellingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Identifying Value Along Five Dimensions

Discover a Variety of Value-Drivers That Can Maximize the Perceived Value and Differentiation of Your Offerings

By being proactive about identifying, prioritizing, and communicating your multidimensional value, you’re not just “hoping” your prospect will pick-up on all of the other compelling reasons to buy from you. Instead, you’re helping them by presenting a very well-rounded set of criteria upon which they can base a decision. In this guide, you will learn about:

  • The five major dimensions of value that customers and prospects measure your products and services by.
  • How looking at those five dimensions can help you expose dozens of different value drivers for your offerings.
  • Over 50 value-driver ideas in a PDF chart that makes a great quick reference and brainstorming aid.
  • The 4 key things you should expect and watch out for when starting to identify potential value-drivers.

This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • A Better Approach to Incentivizing Sales Behaviors

    In this expert interview with Giles House of CallidusCloud, we discuss how companies are moving beyond simply managing their incentive plans more efficiently and are now seeking to use their data to design compensation plans that are significantly more effective.

    View This Interview
  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar
  • Moving the "Meaty Middle"

    The primary focus for Sales Ops should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. In this on-demand webinar, learn why it's so important and how to make it happen.

    View This Webinar
  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool