Getting More Out of Your CRM
Going Beyond the Basics to Boost Returns on Your CRM Investments
An integral part of today's business landscape, CRM systems act as the central hub that connects every facet of your sales operation. However, despite their ubiquity and widely recognized importance, many teams are only scratching the surface when it comes to leveraging these systems to improve performance. So how do you get past the surface-level usage and unlock the full potential of your CRM system to enhance overall productivity, streamline operations, and optimize customer interactions? In this subscriber-only webinar, you will learn about:
- How leading groups are using "smart" CRM systems to deliver prescriptive guidance to their teams.
- The three key enablers that make it possible to take your CRM system to the next level of capability.
- Five powerful and compelling use-cases that illustrate what others have been able to accomplish.
- The most important ramifications and outcomes you can expect as you move beyond the basics.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Neutralizing the Sales Team's Go-To Excuses
When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.
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Using Peer Pressure To Improve Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
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The Rise of Revenue Operations
Three thought leaders from the Alexander Group join us for a discussion on the drivers and dynamics behind the growth of Revenue Operations functions.
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Suffering from a Bad Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study
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Building Better Sales Coaches
Moving Beyond Cheerleading and Micromanagement to Improve Sales Performance
