The Realities of Account-Based Marketing and Sales
Get Beyond the Hype and Understand What ABM Really Is and What It Can Really Do For You
Anytime there's a new acronym being thrown around, you just know that it will come wrapped in a whole bunch of hype. Account-Based Marketing, or "ABM", is among the most-recent entries into the B2B sales and marketing lexicon. But while the promise is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you. In this subscriber-only webinar, you'll learn about:
- The competing definitions of ABM and why it matters which one you choose to embrace.
- The core concepts and underlying principles that are involved. (Hint: They aren't really new.)
- How to determine whether ABM makes sense in your particular situation and environment.
- The critical elements of success and the costly mistakes you'll want to avoid along the way.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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Combating Competitive Pricing Pressure
Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.View This Guide
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
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- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
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Boosting the Sales Ops Team's Influence
How to Get Others in Your Company to Embrace Your Plans and Perspectives
July 17, 2020 - 2pm Eastern
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