The Realities of Account-Based Marketing and Sales
Get Beyond the Hype and Understand What ABM Really Is and What It Can Really Do For You
Anytime there's a new acronym being thrown around, you just know that it will come wrapped in a whole bunch of hype. Account-Based Marketing, or "ABM", is among the most-recent entries into the B2B sales and marketing lexicon. But while the promise is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you. In this subscriber-only webinar, you'll learn about:
- The competing definitions of ABM and why it matters which one you choose to embrace.
- The core concepts and underlying principles that are involved. (Hint: They aren't really new.)
- How to determine whether ABM makes sense in your particular situation and environment.
- The critical elements of success and the costly mistakes you'll want to avoid along the way.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Getting Sales to Sell on Value
Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.
View This Interview -
The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
Managing Successful Sales Ops Projects
Bringing new Sales Ops initiatives to fruition in established companies is rarely a cakewalk. So, how do we manage our projects to maximize our odds of success and minimize the chance of failure?
View This Webinar -
Making Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? With the dynamics involved, effective change management requires a more strategic approach.
View This Webinar
![](https://www.sellingbrew.com/wp-content/uploads/2015/12/Account-Based-Marketing-Nar-Splash-300x225.png)
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges