SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Realities of Account-Based Marketing and Sales

Get Beyond the Hype and Understand What ABM Really Is and What It Can Really Do For You

Anytime there's a new acronym being thrown around, you just know that it will come wrapped in a whole bunch of hype. Account-Based Marketing, or "ABM", is among the most-recent entries into the B2B sales and marketing lexicon. But while the promise is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you. In this subscriber-only webinar, you'll learn about:

  • The competing definitions of ABM and why it matters which one you choose to embrace.
  • The core concepts and underlying principles that are involved. (Hint: They aren't really new.)
  • How to determine whether ABM makes sense in your particular situation and environment.
  • The critical elements of success and the costly mistakes you'll want to avoid along the way.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar
  • Beyond Reporting with Sales & Pipeline Analysis

    To actually improve overall sales performance in a big way, reporting alone simply WILL NOT get you there. This recorded training session shows you how to make the transition from reporting to true sales and pipeline analysis that can drive improved sales performance at-scale.

    View This Webinar
  • A Modern Approach for Fixing a Costly Revenue Leak

    We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.

    View This Research
  • The Negotiation Tactics Cheat Sheet

    Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.

    View This Tool