The Realities of Account-Based Marketing and Sales
Get Beyond the Hype and Understand What ABM Really Is and What It Can Really Do For You
Anytime there's a new acronym being thrown around, you just know that it will come wrapped in a whole bunch of hype. Account-Based Marketing, or "ABM", is among the most-recent entries into the B2B sales and marketing lexicon. But while the promise is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you. In this subscriber-only webinar, you'll learn about:
- The competing definitions of ABM and why it matters which one you choose to embrace.
- The core concepts and underlying principles that are involved. (Hint: They aren't really new.)
- How to determine whether ABM makes sense in your particular situation and environment.
- The critical elements of success and the costly mistakes you'll want to avoid along the way.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.View This Guide
The Right Way to Manage and Enable Change
How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.View This Interview
Rethinking Sales Coverage
For decades, teams have approached territory design and coverage planning in largely the same way. But current market conditions are forcing everyone to question the status quo and explore new possibilities,View This Webinar
Designing Effective CRM Dashboards for B2B Sales
How do you make your CRM dashboards an effective tool your salespeople will utilize long after the "shininess" has worn off? This Express Guide details ten strategies and tactics we’ve gleaned through our research with leading B2B sales operations and sales experts.View This Guide
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges
Come Join Our Next Webinar
Building the Right Sales Ops Habits
Learn the Behaviors That Separate the True Sales Ops Professionals from Everyone Else