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Boosting the Sales Ops Team’s Influence

How to Get Others in Your Company to Embrace Your Plans and Perspectives

In most cases, the Sales Operations group doesn't actually "own" every aspect of the sales operation. For better or worse, there are many different people and groups playing key roles in the sales process and contributing to overall performance. So how can a Sales Ops team improve results when they don't control all the cooks in the kitchen? How can they implement their plans lacking the direct authority to ensure that those plans are executed? How can they be heard when others don't have to listen? In this on-demand webinar, you'll learn about:

  • Why having greater influence is so much more important and valuable than having ultimate authority.
  • Seven aspects of human cognition, perception, and behavior that every "master persuader" understands fully.
  • Four organizational dynamics that will hinder or halt your efforts...until you turn them to your advantage.
  • Proven strategies for "influencing the influencers" by becoming a trusted advisor to the management team.

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More Subscriber-Only Resources From Our Library

  • Moving the "Meaty Middle"

    The primary focus for Sales Ops should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. In this on-demand webinar, learn why it's so important and how to make it happen.

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  • Building Sales Ops' Credibility with Sales

    Sales often views Sales Operations with skepticism and doubt. And as a result, they disregard our suggestions and ignore our recommendations. What can we do to get them to see us as a trusted partner and ally?

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  • Inside a Sales Operations Group On a Mission

    Scott Kolar, the VP of Sales Operations at LexisNexis Risk Solutions, gives us an inside look into how his team is structured, their priorities and responsibilities, and the significant contributions they've made to the company's performance.

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  • Reducing Friction Between Sales & Marketing

    Some amount of "friction" between Sales and Marketing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Marketing functions.

    View This Webinar