Effective Sales Enablement
What Sales Ops Needs to Know to Leverage the "Sales Enablement" Concept
For many sales operations, the concept of "sales enablement" can be somewhat confusing. What's it all about? Is it onboarding new reps? Is it providing sales training? Or is about developing and delivering relevant content? Is it a role? Or is it a task? Is it a marketing thing? Or is it a sales thing? And how does it relate to sales operations? While there are many different definitions, we've identified a number of core themes and best practices that are common to the most effective applications. In this subscriber-only webinar, you will learn about:
- The most productive definition of "sales enablement" for established sales operations groups to adopt.
- An operational construct that ensures focus while leveraging your existing resources and capabilities.
- Numerous examples of meaningful improvements that others' sales enablement efforts have realized.
- Organizational considerations and tips for measuring impacts, assessing content assets, and more.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
How to Retain Your Key Customers
When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.
View This Webinar -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
Accelerating Sales Cycles
Sales cycle times have major implications for cash flows, productivity, and returns on sales. In this session, learn proven "big bang" strategies and tactics for slashing time-to-close across your sales operation.
View This Webinar -
How to Quote Big Deals
In this session, learn how leading teams are putting their best foot forward on big deals price-wise , while ensuring profitability, mitigating risk, and avoiding future regret and finger-pointing.
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges