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Driving Sales Effectiveness with Strategic CRM

Learn How Leading Sales Operations Are Transforming Their CRM Systems Into Strategic Sales Weapons

Are you getting everything you should from your CRM? Do you know what's possible? Our research team sought to understand what leading sales operations are doing differently to drive significant results with their CRM systems. In this 4-part training session replay, you'll learn about:

  • SellingBrew SalesPulse Survey data showing just how pervasive CRM really is and where it stands in the list of priorities.
  • Why the promise of CRM is so compelling, but rarely achieved through traditional approaches and common mindsets.
  • Seven real-world examples of how leading companies are using their CRM systems to answer more profitable questions.
  • How and why these companies' CRM perspectives and strategies lead to natural adoption, rather than forced compliance.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

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  • A Better Way to Manage by the Metrics

    In this informative interview, Jason Jordan, the author of "Cracking the Sales Management Code," discusses his research into sales measurement and shines a light on which sales metrics can actually be managed...and which cannot.

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    Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.

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  • Assessing Your Sales Operation

    How do you know how your sales capabilities really stack up? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

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