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Driving Sales Effectiveness with Strategic CRM

Learn How Leading Sales Operations Are Transforming Their CRM Systems Into Strategic Sales Weapons

Are you getting everything you should from your CRM? Do you know what's possible? Our research team sought to understand what leading sales operations are doing differently to drive significant results with their CRM systems. In this 4-part training session replay, you'll learn about:

  • SellingBrew SalesPulse Survey data showing just how pervasive CRM really is and where it stands in the list of priorities.
  • Why the promise of CRM is so compelling, but rarely achieved through traditional approaches and common mindsets.
  • Seven real-world examples of how leading companies are using their CRM systems to answer more profitable questions.
  • How and why these companies' CRM perspectives and strategies lead to natural adoption, rather than forced compliance.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

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    Most B2B companies would like to improve their close rates. On nearly every sales research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

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    For transforming Sales Ops, good intentions aren't enough. You need a plan. In this on-demand webinar, learn about creating an effective roadmap for making Sales Ops a more strategic function.

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