Driving Sales Effectiveness with Strategic CRM
Learn How Leading Sales Operations Are Transforming Their CRM Systems Into Strategic Sales Weapons
Are you getting everything you should from your CRM? Do you know what's possible? Our research team sought to understand what leading sales operations are doing differently to drive significant results with their CRM systems. In this 4-part training session replay, you'll learn about:
- SellingBrew SalesPulse Survey data showing just how pervasive CRM really is and where it stands in the list of priorities.
- Why the promise of CRM is so compelling, but rarely achieved through traditional approaches and common mindsets.
- Seven real-world examples of how leading companies are using their CRM systems to answer more profitable questions.
- How and why these companies' CRM perspectives and strategies lead to natural adoption, rather than forced compliance.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Evaluating Top Sales Methods
How do you know your team is using the most effective sales method for your particular business situation? And if necessary, how do you facilitate a productive change?
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Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
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Maximizing Customer Lifetime Value
Customer Lifetime Value (CLV) has become an important metric to investors, boards of directors, and managements. So what do Sales Ops practitioners really need to understand about CLV and how to maximize it?
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Taking Your Sales Operation to the Next Level
It's common for sales operations to get mired in tactical sales support and administrative activities. This four-part recorded training session reveals the steps leading sales operations teams are taking to transform themselves into a much more proactive and strategic business function.
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Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges

