Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Maximizing the Effectiveness of Sales Training

Proven Strategies and Steps for Developing a Sales Training Program That Actually Works for Your Business

In this recorded training session, we expose the pervasiveness of problems with sales training, dig into the underlying causes of inaction and lack of long-term "stickiness", and we explore how the right decisions early on can make all the difference as to whether your program succeeds or fails.

  • The three big reasons sales training doesn't stick --- two you might suspect, and one that doesn't get much attention.
  • The fundamental process steps that help ensure your training program has stickiness and relevance built right in.
  • The one process step that can make or break your program --- getting this decision right is more than half the battle.
  • How to infuse and inject the training into the DNA of your sales organization and the mechanics of your operation.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Selling Value More Confidently in Seven Steps

    Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.

    View This Tutorial

  • Lowering the Cost of Customer Churn in B2B

    It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.

    View This Interview

  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial

  • Creating More Powerful Sales Proposals

    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

    View This Interview