Making Sense of Sales Technology
Cutting thru the Confusion to Understand Your Options for Sales Technology and Tools
More and more companies today are looking to invest in their sales capabilities, tools, and infrastructure. But as they survey the landscape, it's hard to make sense of the various sales technologies and tools that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose? These questions and many more cause many to throw up their hands in frustration. In this on-demand webinar, you'll learn about:
- The critical distinctions between various types of sales technologies and why they matter in practical terms.
- A straightforward decision tree that can help you assess your situation and determine what you really need.
- The myths and misconceptions about sales technology that are causing too many companies to fall behind.
- Important considerations and evaluation criteria that sales technology vendors may not be quick to volunteer.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Exploring the Principles of Sales Process Excellence
There's a big difference between just "trying to improve" in a general sense and using a fact-based method for driving systemic improvement. In this expert interview, Michael Webb discusses applying the time-tested principles of process improvement to B2B sales.
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Accelerating Sales Cycles
Sales cycle times have major implications for cash flows, productivity, and returns on sales. In this session, learn proven "big bang" strategies and tactics for slashing time-to-close across your sales operation.
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Finding Margin Leaks in Your Sales Processes
Of course, every sale is the result of a process. And with any process, the quality of the final product is influenced by the raw materials. This diagnostic helps improve revenues and margins by identifying the root-causes of erosion in your sales processes.
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The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
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