How to Retain Your Key Customers
Proven Strategies and Tactics for Keeping Your Most Valuable Customers Over the Long Haul
Whenever you lose business from existing accounts, the sales team is forced to acquire even more new business to compensate. But if you can minimize that attrition and defection, it certainly makes growth targets much easier to hit. In this on-demand training seminar, you'll learn about:
- Why customer churn is particularly important to B2B companies in defined and concentrated verticals.
- What the SellingBrew SalesPulse research survey had to say about the most popular retention strategies.
- How different types of defection and attrition occur and why they are so difficult for salespeople to spot.
- Seven innovative strategies that leading sales operations are using to improve their customer retention.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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The One-Two Punch for Stickier Accounts
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses a straightforward, research-based program for improving customer retention and account health.
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How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
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Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
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Developing Sales Ops Leaders
How do we develop the next generation of sales ops leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?
View This Webinar
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Dynamic Sales Forecasting
Leveraging Data and Technology to Enable More Accurate and Timely Sales Forecasts
