SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Retain Your Key Customers

Proven Strategies and Tactics for Keeping Your Most Valuable Customers Over the Long Haul

Whenever you lose business from existing accounts, the sales team is forced to acquire even more new business to compensate. But if you can minimize that attrition and defection, it certainly makes growth targets much easier to hit. In this on-demand training seminar, you'll learn about:

  • Why customer churn is particularly important to B2B companies in defined and concentrated verticals.
  • What the SellingBrew SalesPulse research survey had to say about the most popular retention strategies.
  • How different types of defection and attrition occur and why they are so difficult for salespeople to spot.
  • Seven innovative strategies that leading sales operations are using to improve their customer retention.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Creating Content That Actually Works

    Content marketing is getting lots of attention, but it's easy to gloss over some crucial processes. In this on-demand webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar
  • How to Structure Sales Operations

    The structure of your Sales Ops function can have ramifications for years to come. In this on-demand webinar, learn effective approaches and important considerations for getting your structure right.

    View This Webinar
  • How to Crater a Market with Cost-Plus Pricing

    For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.

    View This Case Study
  • Exceptional Sales Ops Teams

    Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.

    View This Webinar