The One-Two Punch for Developing Stickier Accounts
Exploring a Research-Based Program for Improving Customer Retention and Loyalty
Today, most sales operations will acknowledge the critical importance of customer retention and loyalty. That said, it's not entirely clear to many groups what they should be doing about it. And as a result, there can be a lot of trial and error with little to show for the effort. In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses the potential for a straightforward, research-based program for improving customer retention and account health.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Building a Data-Driven Sales Operation
Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. In this on-demand webinar, learn about transforming your sales processes and team culture to make much better use of data.
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
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The Negotiation Tactics Cheat Sheet
Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.
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How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview
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Top Tactics for Making the Most of Your Limited Time and Resources
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