The One-Two Punch for Developing Stickier Accounts
Exploring a Research-Based Program for Improving Customer Retention and Loyalty
Today, most sales operations will acknowledge the critical importance of customer retention and loyalty. That said, it's not entirely clear to many groups what they should be doing about it. And as a result, there can be a lot of trial and error with little to show for the effort. In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses the potential for a straightforward, research-based program for improving customer retention and account health.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.
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Arming Sales to Protect Value
The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.
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Three Buyers That Don't Buy On Price
If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.
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The Sales Ops Blueprint
A Best Practices Guide To Getting Started...Or Starting Over
