Building a Better Sales Pipeline
How to Improve Lead Quality and Quantity At Scale
Most sales operations will report that pipeline development is among their top five priorities, if not their top three. That said, however, most groups will readily admit that it has become a lot more challenging in today's hyper-competitive and ultra-noisy business environment. So what steps can we take to develop a better sales pipeline? How do we drive higher quality and higher volume at the same time? And how do we do it all in a way that is more consistent, predictable, and scalable? In this subscriber-only webinar, you will learn about:
- Using predictive analytics and artificial intelligence to boost lead quantity and quality.
- Refining the targeting definitions and prioritization criteria to focus your limited resources.
- Working with the marketing team to improve outbound messages and cultivation routines.
- Proven strategies and tactics for minimizing pipeline leakage and disqualification waste.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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Effective Sales Enablement
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The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
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Earning Sales Ops a Seat At the Table
Elevating the Role of Sales Ops To the Highest Levels of Corporate Decision-Making
