Successful Sales Ops Pilot Programs
Leveraging Pilot Programs and In-Market Trials to Accelerate Progress
Companies are wired to resist change, avoid risk, and maintain the status quo. Fundamentally, that's what your existing systems, processes, policies, and procedures are all designed to do. And when the topic turns to modifying or even...gasp!...replacing those existing sales procedures and systems, these dynamics are only amplified. So how do you get your organization to accept new selling approaches and structures? How do you minimize the perceived risks? And selfishly, how do you maximize your own odds of success? In this subscriber-only webinar, you will learn about:
- Designing and scoping an in-market trial or pilot to align to your initiatives' primary aims.
- How to position and pitch your pilot program internally, while setting the proper expectations.
- Establishing the right mix of qualitative and quantitative impact measures and metrics.
- Considerations for leveraging the five fundamental building blocks for effective pilot programs.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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Overcoming the New Realities in B2B Sales
Since the advent of the Internet, the B2B buying process has been changing dramatically. In this expert interview, Tom Searcy, the author of "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.
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Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges