Successful Sales Ops Pilot Programs

Leveraging Pilot Programs and In-Market Trials to Accelerate Progress

Companies are wired to resist change, avoid risk, and maintain the status quo. Fundamentally, that's what your existing systems, processes, policies, and procedures are all designed to do. And when the topic turns to modifying or even...gasp!...replacing those existing sales procedures and systems, these dynamics are only amplified. So how do you get your organization to accept new selling approaches and structures? How do you minimize the perceived risks? And selfishly, how do you maximize your own odds of success? In this subscriber-only webinar, you will learn about:

• Designing and scoping an in-market trial or pilot to align to your initiatives' primary aims.
• How to position and pitch your pilot program internally, while setting the proper expectations.
• Establishing the right mix of qualitative and quantitative impact measures and metrics.
• Considerations for leveraging the five fundamental building blocks for effective pilot programs.