5 Ways Sales Can Stop Losing the Pricing Game
The Strategies and Tactics Leading Teams Are Using to Combat Rampant Discounting in the Field
Obviously, salespeople want to close deals and secure revenue, and price concessions and discounts can often seem like a small price to pay to get that job done. However, the tendency to give in to pricing pressure can have disastrous impacts on profitability, long-term revenue, strategic positioning, and more. From our research, we've identified five powerful strategies that sales teams are using to win more business and capture more revenue...without crushing their margins or destroying their profitability. In this on-demand webinar, you will learn about:
- Why sales is rarely to blame for the real reasons behind poor pricing and discounting behaviors.
- How recent changes in buyer behavior have created new challenges for sales and pricing teams.
- Why the balance of power continues to shift toward buyers---and why it will only get worse.
- Five proven strategies leading sales teams are using to win more business while discounting less.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
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Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
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Making Sense of AI for Sales Operations
There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved sales results and business outcomes?
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Fixing the Causes of Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.
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