SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Maximize Cross-Selling and Up-Selling

Innovative Approaches for Increasing Account Penetration and Boosting Customer Value

When asked to state their priorities, most sales organizations will include among their top five something to the effect of "increasing account penetration" or "selling more to existing customers" or "cross-selling more effectively". But while making it a priority is certainly commendable, making it an operational reality can be a lot more challenging. That said, some innovative sales operations are making it happen---efficiently, effectively, and very profitably. In this on-demand webinar, you'll learn about:

  • Why most salespeople will fail to identify opportunities to sell more to their existing customers.
  • The two primary levels and time frames you should be developing operational solutions around.
  • Powerful analytical techniques for identifying and prioritizing valuable up-sells and cross-sells.
  • How to infuse effective cross-selling and up-selling into your sales processes and account plans.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar
  • How to Tackle Trade Tariffs

    In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of challenges: trade tariffs.

    View This Interview
  • Where To Find 36% More Revenue

    New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.

    View This Interview
  • Being Fearless When Selling to Procurement

    Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.

    View This Interview