How to Maximize Cross-Selling and Up-Selling
Innovative Approaches for Increasing Account Penetration and Boosting Customer Value
When asked to state their priorities, most sales organizations will include among their top five something to the effect of "increasing account penetration" or "selling more to existing customers" or "cross-selling more effectively". But while making it a priority is certainly commendable, making it an operational reality can be a lot more challenging. That said, some innovative sales operations are making it happen---efficiently, effectively, and very profitably. In this on-demand webinar, you'll learn about:
- Why most salespeople will fail to identify opportunities to sell more to their existing customers.
- The two primary levels and time frames you should be developing operational solutions around.
- Powerful analytical techniques for identifying and prioritizing valuable up-sells and cross-sells.
- How to infuse effective cross-selling and up-selling into your sales processes and account plans.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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Making Sense of Sales Technology
It's hard to make sense of the various sales technologies that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose?
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How to Boost the Perceived Value of Sales Operations
As sales ops practitioners, we need to recognize that not everyone in management understands what we do. In this Express Guide, learn nine strategies and tactics for proactively enhancing the internal perceptions and profile of your sales ops function.
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
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Retaining & Growing Key Accounts
Taking a more systemic and programmatic approach to key account retention and growth by developing a real Key Account Program.
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Earning Sales Ops a Seat At the Table
Elevating the Role of Sales Ops To the Highest Levels of Corporate Decision-Making
