Reducing Friction Between Sales & Marketing
Realistic Strategies, Tactics, and Tips for Driving More Productive Alignment
Some amount of "friction" between Sales and Marketing is to be expected. After all, these groups serve different functions and have different priorities, concerns, and perspectives. But while a little friction is normal...and can actually be healthy...too much can hurt productivity and competitiveness. So when the friction starts getting in the way of progress and performance, you have to be proactive and take steps to reduce it. In this subscriber-only webinar, you will learn:
- How to address the underlying root-causes behind the main sources of conflict and disagreement.
- How to identify mutually-beneficial solutions and design flexible approaches that work for everyone.
- How to develop the right inter-personal skills to reduce tensions while still getting what you need.
- How to leverage other influential sources of information to mitigate the "just your opinion" dynamic.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
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Are They a Price Buyer or a Poker Player?
In this expert interview with Nelson Hyde of Holden Advisors, you will learn how to tell the difference between true price buyers and buyers who are bluffing.
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Structuring Effective Sales Ops Functions
This research brief answers three popular questions about Sales Ops structures, including: Should Sales Ops be distributed or centralized? Where should Sales Ops report to, or up through? How should a Sales Ops function be structured?
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Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
View This Tool
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Fostering Productive Collaboration
Driving Organizational Cooperation and Alignment to Boost Sales Performance
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