Reducing Friction Between Sales & Marketing
Realistic Strategies, Tactics, and Tips for Driving More Productive Alignment
Some amount of "friction" between Sales and Marketing is to be expected. After all, these groups serve different functions and have different priorities, concerns, and perspectives. But while a little friction is normal...and can actually be healthy...too much can hurt productivity and competitiveness. So when the friction starts getting in the way of progress and performance, you have to be proactive and take steps to reduce it. In this subscriber-only webinar, you will learn:
- How to address the underlying root-causes behind the main sources of conflict and disagreement.
- How to identify mutually-beneficial solutions and design flexible approaches that work for everyone.
- How to develop the right inter-personal skills to reduce tensions while still getting what you need.
- How to leverage other influential sources of information to mitigate the "just your opinion" dynamic.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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The Reality of an "Intelligent" Sales Technology
Every once in a while, a sales technology comes along that purports to do things that just seem to good to be true. But does the reality actually line-up to the claims? We wanted to know. So we did our homework and talked to actual users. And what we discovered may surprise you.
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The Sales Ops Guide to Enabling Sales Managers
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Innovating to Maximize Sales Productivity
Without adding headcount, how do you pursue a host of new customers while retaining and growing a massive base of existing customers? Learn how one B2B sales organization increased their capacity, productivity and effectiveness…all at the same time.
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