Reducing Friction Between Sales & Marketing
Realistic Strategies, Tactics, and Tips for Driving More Productive Alignment
Some amount of "friction" between Sales and Marketing is to be expected. After all, these groups serve different functions and have different priorities, concerns, and perspectives. But while a little friction is normal...and can actually be healthy...too much can hurt productivity and competitiveness. So when the friction starts getting in the way of progress and performance, you have to be proactive and take steps to reduce it. In this subscriber-only webinar, you will learn:
- How to address the underlying root-causes behind the main sources of conflict and disagreement.
- How to identify mutually-beneficial solutions and design flexible approaches that work for everyone.
- How to develop the right inter-personal skills to reduce tensions while still getting what you need.
- How to leverage other influential sources of information to mitigate the "just your opinion" dynamic.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study -
Getting More Out of Your CRM
How do you get past the surface-level usage and unlock the full potential of your CRM system to enhance overall productivity, streamline operations, and optimize customer interactions?
View This Webinar -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Answering Three Questions to Enable Change
Driving change in a sales organization can be a struggle and a challenge--and failure is all too common. In this tutorial, learn a more effective approach for championing new solutions in sales environments.
View This Tutorial
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges