Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Reducing Friction Between Sales & Marketing

Realistic Strategies, Tactics, and Tips for Driving More Productive Alignment

Some amount of "friction" between Sales and Marketing is to be expected. After all, these groups serve different functions and have different priorities, concerns, and perspectives. But while a little friction is normal...and can actually be healthy...too much can hurt productivity and competitiveness. So when the friction starts getting in the way of progress and performance, you have to be proactive and take steps to reduce it. In this subscriber-only webinar, you will learn:

  • How to address the underlying root-causes behind the main sources of conflict and disagreement.
  • How to identify mutually-beneficial solutions and design flexible approaches that work for everyone.
  • How to develop the right inter-personal skills to reduce tensions while still getting what you need.
  • How to leverage other influential sources of information to mitigate the "just your opinion" dynamic.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Successful Sales Ops Pilot Programs

    How do you get your company to accept new sales tools and approaches, while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.

    View This Webinar

  • Exposing the Secrets of Sales Negotiation

    How do you protect yourself when your sellers are so outmatched in negotiations? How do you keep them from falling for every trick in the book? And what does your Sales Ops team need to know to provide another layer of protection?

    View This Webinar

  • Using Peer Pressure To Improve Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial

  • Selling Your Sales Ops Initiatives

    With a positive economic outlook, companies today are much more willing to invest in their capabilities and infrastructure. How should you craft, package, and pitch your initiative to get the go-ahead from management?

    View This Webinar