Step-by-Step Marketing Research for Strategic Selling

How to Use Marketing Research to Better Understand Your Customers and Glean Strategic Insights

Because there is simply no way the people inside a company can intuitively know everything they need to know, conducting marketing research is the only reliable way to gain the meaningful and actionable insights you need for effective strategic selling. In this step-by-step tutorial, you'll learn about:

• The potent “one-two punch” that even seasoned research professionals tend to overlook.
• The 20 most important research question categories for producing actionable insights.
• Conducting simple yet ultra-productive research interviews with prospects and customers.
• Preparing and executing effective research surveys to add quantitative rigor to your findings.