How to Deal With Churn
Proven Approaches for Reducing Customer Defection and Revenue Attrition
Every business is seeking consistent revenue and profit growth over time. But the unfortunate reality is that much of our ongoing sales and marketing effort is not actually aimed at generating incremental growth. You see, before we can generate true growth, our efforts must first replenish and replace the revenue and profit we're losing through customer defection and revenue attrition. So how can we stave off churn and retain more of the customers, revenues, and profits we've worked so hard to acquire? In this subscriber-only webinar, you will learn about:
- Prioritizing the different categories or types of churn you'll want to measure and monitor.
- Recognizing the critical differences between "bad" churn and "good" churn (yes, some is good).
- Analytical techniques for identifying the early signs of churn in time to turn things around.
- Proven strategies for eliminating the root causes of customer churn and revenue attrition.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Aligning Sales Ops to Business Strategy
How do you ensure that your sales operation and the overall business strategy are properly aligned? And what do you do when there's a disconnect?
View This Webinar -
Exploring Account-Based Marketing and Sales
While the promise of account-based marketing and sales is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
View This Webinar -
Building a Data-Driven Sales Operation
Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. In this on-demand webinar, learn about transforming your sales processes and team culture to make much better use of data.
View This Webinar -
The Big Deal About "Modern" Sales Playbooks
A lot of sales operations have been trying to determine whether playbooks are something they should be leveraging. And if so, how should they be going about it? In this expert interview, Christopher Faust helps cut through the confusion and provides guidance on topic.
View This Interview

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges