Insights & Tips

Already a subscriber? Login

Become a subscriber and unlock an information arsenal focused on making your sales operation more effective.

7 Hot Sales Ops Initiatives

Novelist G.K. Chesterton once wrote, “Unless a particular man made New Year Resolutions, he would make no resolutions. Unless a man starts afresh about things, he will certainly do nothing effective.”

A lot of the sales ops teams that we hear from on a regular basis seem to be taking Chesterton’s words to heart this year. With the start of the new year and new decade, they’re making plans for kicking off huge new initiatives.

Almost all these sales ops projects will need to start in the same way — getting buy-in from management. And after that, of course, the team will face the huge hurdle of figuring out the best way to tackle the actual initiative.

Having been through this process a whole lot of times, we know exactly how challenging it can be. And we have some resources that can help — both with “selling” the idea internally as well as with identifying best practices for the project itself.

As you get started, we recommend taking a look at the webinar on Selling Your Sales Ops Initiative. It offers a guideline to help you build the business case for your project and identifies ten things you need to understand about how management decides whether or not to greenlight proposals. It also points out some common mistakes you’ll want to avoid.

After that, you’ll probably want to take a look at some of the resources that deal with your particular plan. Here are seven of the most common types of initiatives we’re hearing about this year, as well as links that provide more information about each:

  1. Negotiation Training — Most of your customers have probably provided their buyers with advanced training on how to get the best deal. Arm your sales force by explaining the tactics and tricks they are likely to encounter.
    Exposing the Secrets of Sales Negotiation
    will help you set up your own negotiation education program and teach you how to “rig” the process in your favor.
  2. Data-Driven Forecasting — As human beings, our guesses about what the future will bring are almost always wrong. But modern analytics allows us to move beyond guesswork and create data-driven predictions that are much more accurate. Check out Developing Better Forecasts to see how other teams are approaching forecasting differently and to learn some new approaches.
  3. Price Optimization — Changing your prices by a small amount can have an outsized effect on your bottom line, but few people really understand what pricing optimization is and how to do it right. All About Price Optimization introduces you to the core concepts and explains how today’s software streamlines the process. It also highlights some common myths and misconceptions you’ll need to avoid.
  4. Predictive Sales Analytics — Modern data analytics software can be a game-changer when it comes to improving sales. But the concepts underlying the technology can be confusing and difficult to master. Find out how to make this technology work for you by watching the Predictive Sales Analytics webinar. It explains what other sales operations teams are doing well — and where some of them have gone wrong.
  5. Sales Compensation Revamp — Changing the way your sales team gets paid can make a dramatic impact on what and how much they sell — dramatically positive if you get it right and dramatically negative if you get it wrong. Improving Sales Compensation to Boost Results offers some battle-tested advice that has worked well for organizations, and it can help you sidestep some of the most common gotchas.
  6. Account-Based Marketing & Sales — You’ve probably heard a lot of hype about ABM. The Realities of Account-Based Marketing and Sales explains what’s new — and not-so-new — about this approach and offers some guidelines for figuring out if it will work for your situation. It also explains the critical principles you’ll need to get right if you want to succeed with account-based marketing and sales.
  7. Whitespace Identification — Sometimes the most important information you can glean from your data is what isn’t there. The Whitespace Analytics webinar explains how to find hidden opportunities that would otherwise go unnoticed. It includes a seven-step process for prioritizing your findings and turning them into action items that can help improve your bottom line.

If your New Year’s resolution project isn’t on this list, feel free to search our library for resources suited to your initiative. You can also shoot us any questions you have through the help desk. Happy New Year!

Get Immediate Access To Everything In The SellingBrew Playbook

Related Resources

  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

    View This Tutorial
  • Closing the Gap on Growing Existing Customers

    Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.

    View This Research
  • How to Improve Your Sales Pipeline Analysis

    Pipeline analytics is great for reporting on current performance, but it can do so much more. This guide outlines 12 strategies for improving deal probability, velocity and value across every salesperson in your sales operation.

    View This Guide
  • Creating Content That Actually Works

    Content marketing is getting lots of attention, but it's easy to gloss over some crucial processes. In this on-demand webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar