Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Step-by-Step Competitive Analysis for Strategic Selling

How to Use Competitive Analysis to Identify Actionable Opportunities to Gain Strategic Advantage

Through a deeper understanding of your competitors, you can gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures. In this step-by-step tutorial, you'll learn about:

  • A powerful approach to competitive analysis that goes well-beyond simple benchmarking.
  • The “Triangulated Audit” for uncovering competitors’ priorities, resources, and performance.
  • The 20 most important analysis questions for generating truly actionable, strategic insights.
  • Identifying, documenting, and exploiting strategic competitive “gaps” to create advantages.

This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Marketing Research Analysis Guide

    marketing research analysis guide splash

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool
  • How to Fight a Price War


    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar
  • Exceptional Sales Ops Teams

    Exceptional Sales Ops Teams

    Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.

    View This Webinar
  • How Strict Pricing Enforcement Killed a Product

    case_how strict pricing enforcement killed a product

    Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).

    View This Case Study