Step-by-Step Competitive Analysis for Strategic Selling

How to Use Competitive Analysis to Identify Actionable Opportunities to Gain Strategic Advantage

Through a deeper understanding of your competitors, you can gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures. In this step-by-step tutorial, you'll learn about:

• A powerful approach to competitive analysis that goes well-beyond simple benchmarking.
• The “Triangulated Audit” for uncovering competitors’ priorities, resources, and performance.
• The 20 most important analysis questions for generating truly actionable, strategic insights.
• Identifying, documenting, and exploiting strategic competitive “gaps” to create advantages.