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  • What do close rates have to do with lead generation?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • How can we see the customer spend that we aren't getting?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What are the primary components of an effective sales strategy?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Our whitepapers aren't generating very many leads. Any suggestions?

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