Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- How do we get organizational support for tightening up our targeting criteria?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- How are B2B sales operations using predictive analytics?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- How do you make sure improvements stick and don't go back to normal?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- How can we see the customer spend that we aren't getting?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Costly Mistakes in B2B Lead Generation
Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.
View This Webinar -
Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Working With "Bad" Sales Data
In most businesses, there are so many moving parts that working with perfect data just isn't very realistic. In this session, learn a strategic approach to making meaningful progress with inaccurate and incomplete datasets.
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Closing the Skills Gap in Sales Negotiations
In this Expert Interview, Jason Levinson discusses the latest methods and innovations in negotiation training for salespeople. Closing the negotiation skills gap is not a hard as you might think!
View This Interview -
Delivering No-Brainer Sales Guidance
Equipping the sales team with relevant, data-driven guidance is a priority for many Sales Ops groups. In this on-demand webinar, learn the key ingredients for delivering guidance your reps will actually use.
View This Webinar -
Getting Serious About Sales Effectiveness
What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.
View This Webinar
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The Sales Ops Blueprint
A Best Practices Guide To Getting Started...Or Starting Over
