Avoiding Five Margin-Killing MarCom Mistakes

Identify and Avoid Five Marketing Communication Mistakes That Reduce Your Perceived Value

Your company's marketing materials are being viewed by hundreds or thousands of prospects that will draw conclusions before ever talking to a rep. And the simple truth is that these messages can often determine whether your reps are even going to get a shot. In this guide, you will learn about:

• The biggest mistake that is repeated over and over again in most company's marketing materials.
• Why failing to explicitly differentiate yourself from competitive alternatives can be so damaging.
• How the current attitudes and expectations of prospects have changed how you should communicate.
• Five specific action steps you can take right away to help address these costly MarCom mistakes.