Avoiding Five Margin-Killing MarCom Mistakes
Identify and Avoid Five Marketing Communication Mistakes That Reduce Your Perceived Value
Your company's marketing materials are being viewed by hundreds or thousands of prospects that will draw conclusions before ever talking to a rep. And the simple truth is that these messages can often determine whether your reps are even going to get a shot. In this guide, you will learn about:
- The biggest mistake that is repeated over and over again in most company's marketing materials.
- Why failing to explicitly differentiate yourself from competitive alternatives can be so damaging.
- How the current attitudes and expectations of prospects have changed how you should communicate.
- Five specific action steps you can take right away to help address these costly MarCom mistakes.
This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
View This Tutorial -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide
Come Join Our Next Webinar
Selling Your Sales Ops Initiatives
How to Secure Internal Support for Investing More in Your Sales Operations
Sales Services or Technology?
Check out the SellingBrew directory and learn more about providers like these:
And more! Visit the directory and get the help and solutions you need.
