Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Are marketing automation tools really all that? What can and can't they do, really?
• How do we get organizational support for tightening up our targeting criteria?
• Should I share the results of our marketing research with the sales team?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What’s the difference between “hard” and “soft” value-drivers?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?