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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What is a "Steady State" customer defection and how do I spot it?
  • What's the difference between sales enablement and sales effectiveness?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What’s wrong with "management by result"?
  • Who should be responsible for cultivating leads?
  • How can pricing and discounting affect lead generation?
  • What are the primary components of an effective sales strategy?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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