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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What are some typical things that can hurt lead generation?
  • Why should we care about what's happening in the lead generation process?
  • Who should be responsible for cultivating leads?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Should we be able to command a price premium for every value-gap we identify?
  • How are B2B sales operations using predictive analytics?
  • What is a "Steady State" customer defection and how do I spot it?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Should Sales Ops Be Distributed or Centralized?

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