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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What's a "bounce-back" offer and when would I want to use one?
  • Why are the early signs of customer defection so difficult to spot?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • To be most effective, which major growth drivers should we be focusing on?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Should I give my salespeople a specific price, or is a range OK?
  • Should I share the results of our marketing research with the sales team?
  • What’s the difference between “hard” and “soft” value-drivers?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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