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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • Should I share the results of our marketing research with the sales team?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do we get organizational support for tightening up our targeting criteria?
  • Should I give my salespeople a specific price, or is a range OK?
  • What is a "Steady State" customer defection and how do I spot it?
  • What's the difference between defection detection and customer retention?
  • What are the main reasons sales training doesn't stick over time?
  • How Should a Sales Ops Function Be Structured?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?

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