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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What are the primary components of an effective sales strategy?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • How is marketing automation different from CRM or sales force automation?
  • What's the difference between lead generation and cultivation?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

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