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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why don't great salespeople make great sales managers?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between lead generation and cultivation?
  • What kinds of things should a Sales Ops group be focusing on?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Should Sales Ops Be Distributed or Centralized?
  • Who should be responsible for cultivating leads?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Building a Sales Ops Center of Excellence

    Sales Operations has long been characterized as a tactical support function. This tutorial provides advice on moving beyond tactical support and transforming Sales Operations into a strategic driver of sales effectiveness.

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  • Developing Prescriptive Account Plans

    Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.

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  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

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  • Maximizing the Effectiveness of Sales Training

    Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

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  • The Reality of an "Intelligent" Sales Technology

    Every once in a while, a sales technology comes along that purports to do things that just seem to good to be true. But does the reality actually line-up to the claims? We wanted to know. So we did our homework and talked to actual users. And what we discovered may surprise you.

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  • Where To Find 36% More Revenue

    New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.

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  • Quick Wins in Sales Operations

    It’s always good to have a few tricks up your sleeve for boosting results in short order, without investing a ton of effort and money. In this session, we discuss 15 "quick wins" that have proven effective for others.

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  • How to Structure Sales Operations

    The structure of your Sales Ops function can have ramifications for years to come. In this on-demand webinar, learn effective approaches and important considerations for getting your structure right.

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  • Shift Your Customer Mix to Improve Performance

    In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time

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