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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's the difference between defection detection and customer retention?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Who should be responsible for cultivating leads?
  • Is classroom training better than web-based training?
  • Why is customer retention so much more important in B2B than in B2C?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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