Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

How to Deliver Sales Training That Sticks

Seven Steps to Maximize the Ongoing Effectiveness of Your Sales Training Efforts and Investments

As a tactical deliverable, sales training becomes just another fleeting "booster shot" of motivation. But as a strategic process, the right steps are taken, in the right order, to ensure effective utilization over time. In this tutorial, you will learn about:

  • A step-by-step process for designing effectiveness and stickiness into your sales training program from the start
  • Five strategic considerations that your sales training plan needs to address beyond just a schedule of activities
  • Four strategies for making your sales training program a truly operational part of your ongoing sales operation
  • A critical mistake to avoid when trying to vet potential sales training providers and narrow down your short list

This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Measuring the Financial Impact of Sales Ops

    How do you measure a Sales Ops function? How do you calculate what you're really getting from your investments? In this on-demand webinar, learn what other Sales Ops groups are doing to measure and communicate their contributions in dollars and cents.

    View This Webinar

  • Building the Right Sales Ops Habits

    What makes someone a Sales Operations professional? Our research has found that it's a powerful combination of behaviors and practices...habits that can be learned and developed by anyone, over time.

    View This Webinar

  • Getting Sales to Sell on Value

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

    View This Interview

  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool