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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • How are B2B sales operations using predictive analytics?
  • How can I tell if a customer is defecting early enough to do something about it?
  • How can pricing and discounting affect lead generation?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Why shouldn't we just focus our attention on our largest customers?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are some typical things that can hurt lead generation?

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