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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between lead generation and cultivation?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How Should a Sales Ops Function Be Structured?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What are the different buyer types we might be negotiating with?
  • Why is customer retention so much more important in B2B than in B2C?
  • What are the main reasons sales training doesn't stick over time?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • Who should be responsible for cultivating leads?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

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