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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What if our competitors are outperforming us on every value-driver that really matters?
  • Should I give my salespeople a specific price, or is a range OK?
  • Should I share the results of our marketing research with the sales team?
  • What are the primary components of an effective sales strategy?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's the difference between "explicit" and "latent" demand?
  • How are B2B sales operations using predictive analytics?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?

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