SellingBrew

Subscriber-Only Case Study

Already a subscriber? Login

Subscribe and get immediate access to this case study, full access to our research library, and much more...

Innovating to Maximize Sales Productivity

How a Leading B2B Sales Organization Increased Their Capacity, Productivity and Effectiveness…All at the Same Time

Without adding headcount, how do you pursue a host of new customer acquisitions while at the same time retaining and growing a massive base of existing customers? In this case study, you will learn:

  • The critical factor that determines whether or not a sales team can actually hit their numbers in many mature B2B markets.
  • How a relatively small sales team can keep close tabs on thousands of diverse accounts to make sure they aren't defecting.
  • How individual sales reps can capture all of the potential growth opportunities buried within even massive books-of-business.
  • How certain technologies can handle the heavy-lifting and free-up salespeoples' time to cultivate and acquire new customers.

This case study is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Selling Your Sales Ops Initiatives

    With a positive economic outlook, companies today are much more willing to invest in their capabilities and infrastructure. How should you craft, package, and pitch your initiative to get the go-ahead from management?

    View This Webinar
  • Seven Signs Your Sales Strategy Stinks

    How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.

    View This Diagnostic
  • Managing Multichannel Pricing

    In this on-demand webinar, you'll learn about market mapping, MAP policies, and other tactics and tips for minimizing the potential for channel conflict, reputational damage, and margin erosion.

    View This Webinar
  • Getting Sales to Sell on Value

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

    View This Interview