Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the primary components of an effective sales strategy?
- Why shouldn't we just focus our attention on our largest customers?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What's a typical ratio of Sales Ops headcount to Sales headcount?
- Shouldn't product training count as sales training?
- Who should be responsible for cultivating leads?
- Why are the early signs of customer defection so difficult to spot?
- How can I tell if a customer is defecting early enough to do something about it?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study -
Tweaking Your Sales Strategy to Improve Margins
A well thought-out strategy can reduce pricing pressure and increase deal velocity. Learn how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
View This Guide -
Selling Through Uncertainty
As Sales Ops practitioners, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
View This Webinar -
Effective Sales Enablement
The concept of "sales enablement" can be somewhat confusing. While there are different definitions, our research has identified a number of core themes and best practices that spell success.
View This Webinar -
How to Improve Internal Deal Negotiations
The most costly deal negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better deal outcomes with others inside your company.
View This Guide -
The Fundamentals of Sales Segmentation
Segmentation is critical for anyone using data to analyze and improve their sales operation. In this session, we explore the key concepts of effective segmentation and discuss different types of models that are useful.
View This Webinar -
Digital First Sales Operations
Digital interactions aren’t just part of the sales process; they are now the bulk of the sales process. But enabling our teams in a digital-first world requires much more than adding a few new tools.
View This Webinar
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Making Sales Ops More Responsive
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