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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s the difference between “hard” and “soft” value-drivers?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What's a "bounce-back" offer and when would I want to use one?
  • To be most effective, which major growth drivers should we be focusing on?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • Should we be able to command a price premium for every value-gap we identify?
  • What's the difference between sales enablement and sales effectiveness?
  • Is classroom training better than web-based training?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How are B2B sales operations using predictive analytics?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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