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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What's the difference between lead generation and cultivation?
  • How can pricing and discounting affect lead generation?
  • What's the problem with using BANT for prospect qualification?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

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