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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a "bounce-back" offer and when would I want to use one?
  • What is a "Steady State" customer defection and how do I spot it?
  • What kinds of things should a Sales Ops group be focusing on?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How Should a Sales Ops Function Be Structured?
  • What's the difference between defection detection and customer retention?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Should we be able to command a price premium for every value-gap we identify?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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