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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What should I do with the leads that sales people disqualify?
  • Should I give my salespeople a specific price, or is a range OK?
  • Why don't great salespeople make great sales managers?
  • What's the problem with using BANT for prospect qualification?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Are most strategic, "next level" Sales Operations groups found in large companies?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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