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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Where Should Sales Ops Report To, or Up Through?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • To be most effective, which major growth drivers should we be focusing on?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • What kinds of things should a Sales Ops group be focusing on?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

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