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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Why should we care about what's happening in the lead generation process?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How do we get organizational support for tightening up our targeting criteria?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Who should be responsible for cultivating leads?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Why are the early signs of customer defection so difficult to spot?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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