Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Exploring Four Different Types of Buyers

An Informative Interview with Nelson Hyde of Holden Advisors About How to Identify and Deal With Different Buyers

In the midst of a negotiation, it's all-too-easy to succumb to the fear of losing the deal. In order to win without giving up too much, it's important to understand who---exactly---you're dealing with. In this expert interview with Nelson Hyde of Holden Advisors, you will learn about:

  • The four different types of buyers that you are likely to encounter in the marketplace....or that you're dealing with today.
  • The tell-tale signs that each buyer will exhibit that can help you understand who is really sitting on the other side of the table.
  • What's actually important to each type of buyer...no matter what they say...and why they're incented to pretend otherwise.
  • How to determine when you should walk---or maybe run---away from those so-called "opportunities" that present themselves.

This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • Overcoming the New Realities in B2B Sales

    Since the advent of the Internet, the B2B buying process has been changing dramatically. In this expert interview, Tom Searcy, the author of "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.

    View This Interview

  • Closing the Gap on Growing Existing Customers

    Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.

    View This Research

  • Seven Signs Your Sales Team Needs Better Guidance

    How do you know whether or not the data-driven guidance you're providing to your sales team is as good as it could be...and as good as it really needs to be? In this diagnostic, learn about seven tell-tale signs that your guidance may not be up to par.

    View This Diagnostic