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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know what tweaks to make in the various stages of our funnel?
  • Where Should Sales Ops Report To, or Up Through?
  • Why is customer retention so much more important in B2B than in B2C?
  • What is a "Steady State" customer defection and how do I spot it?
  • How would we modify our systems to incorporate our sales training?
  • When conducting research interviews, how many should we try to conduct?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What’s wrong with "management by result"?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why shouldn't we just focus our attention on our largest customers?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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