Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why are the early signs of customer defection so difficult to spot?
- Should we be able to command a price premium for every value-gap we identify?
- What's the difference between "explicit" and "latent" demand?
- Once I understand the untapped potential in each account, what can I do with the information?
- What's a "bounce-back" offer and when would I want to use one?
- What are the different types of sales training we need to be aware of?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Are most strategic, "next level" Sales Operations groups found in large companies?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What are some typical things that can hurt lead generation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Getting Serious About Sales Effectiveness
What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.
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Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
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Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
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Tales from the Trenches in Sales Ops
Driving sales effectiveness and efficiency at-scale can be messy. In this on-demand webinar, glean insights from seven cautionary case studies so you don't repeat the same mistakes and miscalculations.
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Enabling Intelligent Growth
As the clouds of market uncertainty clear, there's often a massive push for revenue growth and market expansion.So how do we deliver on new growth imperatives while protecting long-term performance?
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How to Maximize Cross-Selling and Up-Selling
Effective cross-selling and up-selling requires operational solutions that only Sales Ops can deliver. In this on-demand webinar, learn how some innovative groups are making happen---efficiently, effectively, and very profitably
View This Webinar -
Making Sense of Sales Technology
It's hard to make sense of the various sales technologies that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose?
View This Webinar
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How to Quote Big Deals
Balancing the Risks & Opportunities When Quoting Large Bids and Contracts
