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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How is marketing automation different from CRM or sales force automation?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What's a "bounce-back" offer and when would I want to use one?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How do I know if my value messages are really "strategic"?
  • If we spot a potential customer defection early enough, can we turn it around?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?

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