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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What is a "Mix Shift" customer defection and how do I spot it?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Is classroom training better than web-based training?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What should I do with the leads that sales people disqualify?
  • What's the difference between defection detection and customer retention?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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