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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Why are the early signs of customer defection so difficult to spot?
  • What should I do with the leads that sales people disqualify?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What is a "Steady State" customer defection and how do I spot it?
  • Why don't great salespeople make great sales managers?

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