I have a friend whose grandfather was particularly fond of a particular brand of glue. He used it for everything.
Dropped a coffee mug?
Sole coming away from your shoe?
Broken rung on the wooden step ladder?
Hole in the dry wall?
You guessed it — all-purpose glue.
The problem with this approach — as you’ve probably already figured out — was that the all-purpose glue wasn’t really the best solution to any of those problems. Sure, it might fix the mug or the shoe for a week or two, but then things fell apart again. And of course, Grandpa tried to fix the new problem with more of the same glue. And that never ended well.
The truth is, if you need to stick two things together, you are much better off with a glue specifically made for those items. Wood glue. Fabric glue. Ceramic glue. They all would have made Grandpa’s life so much easier (as well as making life better for the rest of his family and the people who eventually bought his glued-together house).
This is the point in the article where we usually pivot and explain how this anecdote taught us something profound about Sales Ops.
But in this case, we’re actually going to warn you that it’s really easy to learn the wrong lesson from all-purpose glue.
You see, when companies are building a Sales Ops teams, a lot of them assume that they need a bunch of specialists. They don’t want to be saddled with “all-purpose glue,” when a specialty glue — or rather, a specialist — would serve their particular needs much better.
However, if the past few years have taught us anything, it’s that teams need to be flexible.
The things your team is doing today might be very, very different than the things you were doing two years ago. And your team might need to do things next month that you’ve never imagined before.
Fortunately, people are different than glue.
No matter how many hours of instruction you give it, your all-purpose glue will never learn to be wood glue. But if you have a good well-rounded, all-purpose Sales Ops professional, they can learn a lot of new things.
The best Sales Ops teams have the agility to adapt to changing circumstances. They are often comprised really smart generalists who can learn whatever they need to learn for the next project rather than specialists who can do just one thing well.
We expand on this hiring advice in a trio of resources:
- How to Hire Great Sales Ops People offers 7 attributes you should be looking for in all your hires, as well as other helpful advice for building your team.
- Advancing Your Career in Sales Operations explains how you (or the other people on your team) can become more valuable to your organization.
- Exceptional Sales Ops Teams explores the characteristics of some of the best Sales Ops teams in the business, highlighting the things that made them successful.
My friend’s family made fun of their grandfather’s glue obsession — a lot. And because he was a good sport, he didn’t mind.
But when you think about it, he learned to love his all-purpose glue because he grew up during the Great Depression. And he knew that if funds are really tight, it’s better to pick one glue that can do lots of things than to waste money buying a lot of specialty glues that you might only be able to use once.
Grandpa may have been smarter than his family gave him credit for.
How to Hire Great Sales Ops People
How do you identify Sales Ops candidates with the raw materials to be most successful? In this on-demand webinar, you'll learn the most important attributes you should look for when building your team.
Advancing Your Career in Sales Operations
There's never been a better time to be working in Sales Operations. But you can’t just sit back and hope that good things will happen. In this on-demand webinar, learn strategies and tactics for Sales Ops career development.
Exceptional Sales Ops Teams
Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.