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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What should I do with the leads that sales people disqualify?
  • How are B2B sales operations using predictive analytics?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How is marketing automation different from CRM or sales force automation?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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