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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How are B2B sales operations using predictive analytics?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What's the difference between sales enablement and sales effectiveness?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What's the difference between defection detection and customer retention?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Is classroom training better than web-based training?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

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