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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why don't great salespeople make great sales managers?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What kinds of things should a Sales Ops group be focusing on?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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