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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How can we see the customer spend that we aren't getting?
  • What's the difference between a "defined" and "undefined" market?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Why shouldn't we just focus our attention on our largest customers?
  • Why is customer retention so much more important in B2B than in B2C?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • How is marketing automation different from CRM or sales force automation?
  • What’s wrong with "management by result"?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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