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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can modeling account potential help me with forecasting?
  • What's the difference between a "defined" and "undefined" market?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • To be most effective, which major growth drivers should we be focusing on?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why is customer retention so much more important in B2B than in B2C?
  • What do close rates have to do with lead generation?
  • Who cares "how" we hit the numbers, as long as we hit them?

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