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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Where Should Sales Ops Report To, or Up Through?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What’s the difference between “hard” and “soft” value-drivers?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Who should be responsible for cultivating leads?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between defection detection and customer retention?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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