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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s the difference between “hard” and “soft” value-drivers?
  • What are the different types of sales training we need to be aware of?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Why is customer retention so much more important in B2B than in B2C?
  • How is marketing automation different from CRM or sales force automation?
  • Should we be able to command a price premium for every value-gap we identify?
  • Where Should Sales Ops Report To, or Up Through?
  • How are B2B sales operations using predictive analytics?
  • How can we see the customer spend that we aren't getting?
  • Why would a B2B customer defect if they are saying they're satisfied?

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