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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Where Should Sales Ops Report To, or Up Through?
  • What do close rates have to do with lead generation?
  • How can we see the customer spend that we aren't getting?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What's the difference between sales enablement and sales effectiveness?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What are the different buyer types we might be negotiating with?
  • Why shouldn't we just focus our attention on our largest customers?
  • Should Sales Ops Be Distributed or Centralized?

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