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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How can we see the customer spend that we aren't getting?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Who should be responsible for cultivating leads?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • Is classroom training better than web-based training?
  • If we spot a potential customer defection early enough, can we turn it around?

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  • Getting Serious About Sales Effectiveness

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  • Increasing Revenue Through Real Strategic Sales

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  • Seven Building Blocks of Sales Effectiveness

    In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.

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  • Taking Your Sales Operation to the Next Level

    It's common for sales operations to get mired in tactical sales support and administrative activities. This four-part recorded training session reveals the steps leading sales operations teams are taking to transform themselves into a much more proactive and strategic business function.

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