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How to Be a Sales Analysis Expert

Do you have a degree in sales analysis?

If so, please email us at because you would be the first person with a sales analysis degree we’ve ever met, and we would love to talk to you.

It’s far, far more likely that you have come into sales analysis through a more roundabout path. Perhaps you started in sales and became really interested in seeing the bigger picture. Or maybe you’ve always been a “numbers guy,” and you don’t have any background in sales at all. Maybe you have a degree in data science or an MBA. Or maybe you just ended up with the job because your company needed someone to fill a role and you were already there.

The point is that few people come into sales analysis or sales operations with all the qualifications a great sales analyst needs. In fact, a whole lot of people come into the discipline with no formal training at all. But a lack of formal training doesn’t mean you can’t be a truly great sales analyst. It just means that you’re going to have to take the initiative in making sure that you get the training you need.

To that end, we’ve put together a list of resources that we think would be really helpful if you’re interested in getting started in this discipline or if you want to take your career to the next level:

  • The Anatomy of a Successful Sales Analyst—This resource aggregates input from other SellingBrew members about the ideal characteristics for a sales analyst. Some of the traits mentioned here are things you have to be born with, but others are things you can learn. This is a good place to start your self-analysis to see which skills and capabilities you already possess and where you might need to get some training or experience.
  • Beyond Reporting with Sales & Pipeline Analysis—The best sales analysts don’t just assemble reports—they use those reports to drive changes that improve the overall functioning of the business. This recorded training session explains how to shift your mindset so that you can go from being just the person who crunches the numbers to an invaluable member of the business management team.
  • The Fundamentals of Effective Sales Analysis—As you might guess from the title, this webinar covers the basics—everything from what analysis is to segmentation and modeling. If you’re new to the discipline, it can help you understand what you really need to be doing and where you should focus your time and energy.
  • How to Use Sales Analysis to Drive More Growth—The purpose of any sales analysis is to make the company more effective, more competitive, and ultimately more successful. This online webinar explains how asking the right questions (and finding the answers) can help you and your company become more strategic and more profitable.

By themselves, these resources won’t make you an expert in sales analysis. But if you implement the strategies and tips you find here, you’ll be well on your way to becoming one of the true standouts in this field.

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