Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Can we use our existing sales funnel stages for optimization purposes?
• If we spot a potential customer defection early enough, can we turn it around?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What's the difference between lead generation and cultivation?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What are the primary components of an effective sales strategy?
• Why would a B2B customer defect if they are saying they're satisfied?
• How would we modify our systems to incorporate our sales training?