Finally Fixing the Account Development Disconnect

Using Data-Science and Technology To Build a Real Account Expansion and Retention Capability

While account development...customer expansion and retention...is a recognized priority for most sales teams, it also tends to be an acknowledged deficiency for those very same teams! Why the disconnect? Why has it been so hard for sales teams to develop an effective account development capability? Is there a better way? To shed more light on this topic and share what some leading distributors are doing differently in this area, I asked Brian Hirt of CueCode to join me for a discussion.

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Finally Fixing the Account Development Disconnect

Using Data-Science and Technology To Build a Real Account Expansion and Retention Capability

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