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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What is a "Mix Shift" customer defection and how do I spot it?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Why don't great salespeople make great sales managers?
  • How do we know what tweaks to make in the various stages of our funnel?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • What are the different types of sales training we need to be aware of?
  • Can modeling account potential help me with forecasting?

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