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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a good cost-per-lead? Are there any benchmarks?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What's the difference between a "defined" and "undefined" market?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Can modeling account potential help me with forecasting?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Exploring the Sales Ops Center of Excellence

    This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.

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  • Delivering Answers to the Point of Sale

    Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.

    View This Tutorial

  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

    View This Webinar

  • B2B eCommerce Channel Pricing Practices

    Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.

    View This Webinar