Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our whitepapers aren't generating very many leads. Any suggestions?
• Why shouldn't we just focus our attention on our largest customers?
• Who should be responsible for cultivating leads?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What if our competitors are outperforming us on every value-driver that really matters?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why is customer retention so much more important in B2B than in B2C?
• What's a good cost-per-lead? Are there any benchmarks?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?