Driving Strategic Decisions with Sales Analytics
How to Look at Sales Performance in a Different Way and Put Your Company on a More Strategic Path
Most often, sales analytics is only used to inform near-term, tactical sales decisions. But in the right hands, sales analytics can answer some much bigger questions and serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:
- How sales analytics can help answer the big strategic questions that many B2B companies are struggling with.
- Why sales analytics is one of best sources for information and insight to improve a company’s overall strategy.
- The three performance characteristics that are the most telling and indicative of strategic advantage and potential.
- How to use sales analytics to identify your company's real strategic "sweet spot" within the overall marketplace.
This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
The Right Way to Manage and Enable Change
How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.
View This Interview -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool
