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Driving Strategic Decisions with Sales Analytics

How to Look at Sales Performance in a Different Way and Put Your Company on a More Strategic Path

Most often, sales analytics is only used to inform near-term, tactical sales decisions. But in the right hands, sales analytics can answer some much bigger questions and serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:

  • How sales analytics can help answer the big strategic questions that many B2B companies are struggling with.
  • Why sales analytics is one of best sources for information and insight to improve a company’s overall strategy.
  • The three performance characteristics that are the most telling and indicative of strategic advantage and potential.
  • How to use sales analytics to identify your company's real strategic "sweet spot" within the overall marketplace.

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