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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Should Sales Ops Be Distributed or Centralized?
  • What’s wrong with "management by result"?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What kinds of things should a Sales Ops group be focusing on?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?

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More Subscriber-Only Resources From Our Library

  • Four Ways to Get More Out of Sales Analytics

    Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.

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  • Getting Serious About Sales Effectiveness

    What does it take to make your sales operation more effective? This on-demand webinar provides insights into what other sales operations are doing and the areas to focus your energies if you're serious about sales effectiveness.

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  • A Better Approach to Incentivizing Sales Behaviors

    In this expert interview with Giles House of CallidusCloud, we discuss how companies are moving beyond simply managing their incentive plans more efficiently and are now seeking to use their data to design compensation plans that are significantly more effective.

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  • Selling Through Uncertainty

    As Sales Ops practitioners, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?

    View This Webinar