Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What is a "Steady State" customer defection and how do I spot it?
• What's the difference between sales enablement and sales effectiveness?
• What's the difference between lead generation and cultivation?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?