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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Why is customer retention so much more important in B2B than in B2C?
  • What kinds of things should a Sales Ops group be focusing on?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Is classroom training better than web-based training?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's the difference between sales enablement and sales effectiveness?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why shouldn't we just focus our attention on our largest customers?

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