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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What do close rates have to do with lead generation?
  • What’s wrong with "management by result"?
  • How do we know what tweaks to make in the various stages of our funnel?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Shouldn't product training count as sales training?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How are B2B sales operations using predictive analytics?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Should I give my salespeople a specific price, or is a range OK?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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