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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should Sales Ops Be Distributed or Centralized?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What’s wrong with "management by result"?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How would we modify our systems to incorporate our sales training?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

    View This Guide

  • The Fundamentals of Sales Segmentation

    Segmentation is critical for anyone using data to analyze and improve their sales operation. In this session, we explore the key concepts of effective segmentation and discuss different types of models that are useful.

    View This Webinar

  • Exploring Account-Based Marketing and Sales

    While the promise of account-based marketing and sales is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.

    View This Webinar

  • Accelerating Sales Cycles

    Sales cycle times have major implications for cash flows, productivity, and returns on sales. In this session, learn proven "big bang" strategies and tactics for slashing time-to-close across your sales operation.

    View This Webinar