Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Any ideas for teaching our salespeople how to deal with Procurement?
• If we spot a potential customer defection early enough, can we turn it around?
• What’s the difference between “hard” and “soft” value-drivers?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What's the problem with using BANT for prospect qualification?
• Are marketing automation tools really all that? What can and can't they do, really?
• What is a "Mix Shift" customer defection and how do I spot it?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?