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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What should I do with the leads that sales people disqualify?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How is marketing automation different from CRM or sales force automation?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the problem with using BANT for prospect qualification?
  • What are some typical things that can hurt lead generation?
  • What are the different types of sales training we need to be aware of?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between lead generation and cultivation?

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