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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Why would a B2B customer defect if they are saying they're satisfied?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What are some typical things that can hurt lead generation?
  • Shouldn't product training count as sales training?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What's the difference between a "defined" and "undefined" market?
  • What are the different types of sales training we need to be aware of?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

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  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

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  • How to Optimize Your Sales Funnel in Five Steps

    When you’re trying to optimize your sales funnel, it can be a bit difficult to know where to focus and how to get started. In this step-by-step tutorial, you'll learn a straightforward process for improving sales results with relatively simple and easy-to-execute "tweaks".

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