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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Shouldn't product training count as sales training?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How would we modify our systems to incorporate our sales training?
  • What are the different buyer types we might be negotiating with?
  • What’s wrong with "management by result"?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's a good cost-per-lead? Are there any benchmarks?
  • When conducting research interviews, how many should we try to conduct?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • The Top Lessons Learned by Sales Ops Leaders

    How have Sales Ops leaders become leaders? What can their 20/20 hindsight teach us to streamline our own path? In this on-demand webinar, learn the top lessons gleaned through our research.

    View This Webinar

  • Suffering from a Bad Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study

  • Assessing Your Sales Operation

    How do you know how your sales capabilities really stack up? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.

    View This Webinar

  • Why Sales Ops Initiatives Fail

    Some sales ops initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

    View This Webinar