Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Once I understand the untapped potential in each account, what can I do with the information?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Are marketing automation tools really all that? What can and can't they do, really?