Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• Who should be responsible for cultivating leads?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• How do you make sure improvements stick and don't go back to normal?
• How can we see the customer spend that we aren't getting?
• What do close rates have to do with lead generation?
• How would we modify our systems to incorporate our sales training?