Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• What are the different buyer types we might be negotiating with?
• How can I tell if a customer is defecting early enough to do something about it?
• Are marketing automation tools really all that? What can and can't they do, really?
• What should I do with the leads that sales people disqualify?
• How would we modify our systems to incorporate our sales training?
• Who should be responsible for cultivating leads?
• How are B2B sales operations using predictive analytics?