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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are the main reasons sales training doesn't stick over time?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why should we care about what's happening in the lead generation process?
  • What's the difference between a "defined" and "undefined" market?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should Sales Ops and Marketing Ops be combined? Is this common?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Fight a Price War

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  • Enabling Remote Sales At Scale

    Ready or not, the remote/virtual mode of interacting with customers and prospects is here to stay. So, how do you equip your team with the right tools, skills, and practices to be most effective?

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  • How to Tackle Trade Tariffs

    In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of challenges: trade tariffs.

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