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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What kinds of things should a Sales Ops group be focusing on?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How are B2B sales operations using predictive analytics?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's the difference between "explicit" and "latent" demand?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Can we use our existing sales funnel stages for optimization purposes?

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