Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between a "defined" and "undefined" market?
• When conducting research interviews, how many should we try to conduct?
• How do you make sure improvements stick and don't go back to normal?
• If we hire experienced reps, shouldn't they already know what to do?
• What's the problem with using BANT for prospect qualification?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• If we spot a potential customer defection early enough, can we turn it around?
• Should I share the results of our marketing research with the sales team?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• My company seems to love platitudes. How do I get others to focus on real messages?