Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't we just focus our attention on our largest customers?
• What’s the difference between “hard” and “soft” value-drivers?
• To be most effective, which major growth drivers should we be focusing on?
• What's the difference between sales enablement and sales effectiveness?
• Can modeling account potential help me with forecasting?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Any ideas for teaching our salespeople how to deal with Procurement?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Should Sales Ops Be Distributed or Centralized?